Lizelle McDermott

Hi, I'm Lizelle McDermott, owner of McD Squared and a part-time consultant at Waggener Edstrom and Headlines PR. I am a geek by nature and love all things tech.

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Lizelle McDermott is a journalist by trade, but has over 11 years ICT marketing communications experience. Her core specialty lies in taking complex technologies and simplifying them to communicate them to a broader market. She has worked with several local and multinational brands from a PR and IR perspective, including: • Microsoft West, East, Central Africa and Indian Ocean Islands• ASUS• Hitachi Data Systems• Aruba Networks• Fernridge Consulting• Intel - PR and Social Media• Neotel • Cisco• CA Southern Africa• Business Connexion• MSi• StorTech• Blue Label Telecoms• Huge Group and Huge Telecoms• Internet Solutions• Samsung Mobile• Nokia Siemens NetworksLizelle McDermott has been actively involved in social media, both personally and in a professional context. In her working environment she has focused largely on B2B marketing communications. She has a passion for technology and keeps a close eye on market trends to stay abreast of technological developments. Lizelle McDermott is the owner of niche ICT Communications Consultancy - McD Squared - and is also a part-time communications consultant for Waggener Edstrom South Africa and Headlines PR.Specialties: IT and Telecommunications public relations; IT and Telecommunications Marketing; IT and Telecommunications Investor Relations; Events; Research; Journalism (broadcast); B2B marketing communications

Owner at McD Squared

July 2013 - Present | Johannesburg

McD Squared is a niche ICT communications consultancy based in Johannesburg. I am also a part-time consultant at Waggener Edstrom Johannesburg and at Headlines PR. Key clients include Microsoft West, East, Central Africa and Indian Ocean Islands, Intel, Itec, 3fifteen and Merchants.

Associate Director at Waggener Edstrom

June 2012 - June 2013 | Johannesburg

Agency lead on Microsoft Africa, Samsung Africa Corporate Social Investment and Avanade. Also very involved in growing the local office through new business development. Waggener Edstrom is an award winning global agency. We are one of the largest independant consultancies with 19 offices and an enviable client list of international brands. We are both an innovative and progressive organisation where we pride ourselves on our commitment to our people and our clients. We are always on the lookout for great talent and in return, we provide fantastic opportunities and training for all employees.

Exhibition Manager: IP EXPO at Montgomery Africa

January 2011 - May 2012

End-to-end management of IP EXPO including business development for the show. IP EXPO is the leading end-to-end infrastructure show in the UK and is launching in SA this year. For more information go to www.ipexpo.co.za

Publicity Director at Hello World Agency

February 2010 - December 2010

Publicity Director specialising in ICT accounts. Clients included Internet Solutions, Samsung Mobile and Nokia Siemens Networks

Account Director at Fleishman-Hillard

January 2007 - January 2010

Account Director leading ICT portfolio and focusing on new business development. Clients I worked on included: Neotel, Intel, Cisco, CA Southern Africa, Business Connexion, MSi, StorTech

Senior Business Development Manager at ForgeAhead

September 2005 - January 2007

Marketing Communications, new business development, programme development

AAA School of Advertising

2010 – 2010

Digital Marketing Strategies

Damelin

1996 – 1997

Diploma

Concentration: Journalism

Gelofte

1989 – 1994

High School

Blue Magnet Digital Marketing Strategies Workshop

Technology, communications, cooking, reading, my family